Coworking spaces stand for a new life-style, a new concept of working and living in community.
At a time where large cities are experiencing inefficient land use, coworking spaces present the potential for denser employment and residential patterns plus the repopulation of urban cores.
They may be of different scales and models, and at a large scale (hubs), they may be defined as grass-root spaces that host different types of individual workers and organizations, working independently or collaboratively in different areas such as creative, cultural, social, technological, leisure, commerce, food services, etc.
Starting as shared working spaces, over time they may evolve, becoming collaborative working and living communities of people, ideas, and projects.
There are different drivers behind the growth of coworking/hub spaces. Here are some examples:
• Cost can be considered as a fundamental force
With a race for space driving up rents, coworking/hubs are increasingly popular and effective options for businesses to save on costs
• New life-styles are also an important driver
The new generations, born since the 1980’s in particular, no longer look so much at finding and keeping a “conventional 9 to 5” job, hence they are looking at self-employment as an opportunity to create their own Job
• Ecological concerns
Living and working in closer compact spaces creates the potential for decreasing pendular movements, reducing CO2 emissions, saving energy, etc.
People driven projects
Projects such as these are people driven. They are made by people for people. The two fundamental issues are:
1. Identifying your target audience
Who are you doing this for?
Who do you want to have in your project?
2. How to attract your target audience
Mass communication/collaboration – You may host/organize different kinds of events that contribute to visibility and attract attention among the potential target you want as part of your project.
Using social media can be effective if using different platforms and tools to reach the desired audiences.
One on one – Identify anchor projects that will help you communicate your project through their own network.
Be a coworker
Identify the different options in your city and spend some time in coworking spaces, creative hubs, incubators, accelerators, maker spaces, etc.
Try to find the differences between them and select which key factors make them work.
4. Number of coworkers
5. Number of visitors (meetings, events, casual visits, etc.)
6. Profiles (age, working area, independent or in a company, motivations, etc.)
7. Are there different activities?
8. Is there a community management?
9. Do you feel a sense of community?
On a global level, find how coworking is changing the way we work. Look for the new emerging trends like Coliving, Corporate Coworking, Free Coworking, Digital Nomadism, Remote Work, etc. Here are some examples: